Video Audience Measurement Market High Demand, Recent Trends, Future Growth, Business Scenario, Product, Technology, Share and Forecasts 2030
Rising preference for Internet of Things (IoT) devices and online streaming services, especially among younger consumers, is a factor boosting revenue growth of the market. A number of viewers are shifting towards more of online streaming services due to variety, new content, convenience, and high quality of content. Shift to OTT platforms for digital content due to device support, privacy, and flexible pricing is also supporting demand for audience measurement tools. In addition, emergence of 5G networks is expected to become a universal solution for IoT connectivity requirements, telecommunications networks, and industrial applications.
Furthermore, advancements in connectivity and
entertainment and media technologies and distribution of content on various
platforms have been opening in major revenue opportunities for the advertising
industry, which is also expected to continue to drive revenue growth of the
market.
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However, stringent
government regulation and censorship laws, entry of new players, and
availability of a number of free alternative solutions online are some major
factors expected to hamper revenue growth of the global video audience measurement
market over the forecast period. Also, password and log-in credentials sharing
among a number of individuals to access content on platforms such as Hulu,
Netflix, Amazon Prime Video, and others is resulting in significant losses on
OTT platforms every year.
The competitive
landscape of the report has been formulated by considering all the vital
parameters such as company profiling, market share, recent developments and
advancements, gross margins, product portfolio, revenue generation, financial
standing, market position, and expansion plans. The report also discusses in
detail the recent mergers and acquisitions, joint ventures, collaborations,
product launches and brand promotions, agreements, corporate and government
deals, and partnerships, among others. The report also sheds light on the
recent technological developments and product advancements in the Video
Audience Measurement market.
The leading market
contenders listed in the report are as follows:
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Current Trends and Innovations:
Increasing number of OTT platforms being launched and alternative ad
measurement and audience measurement systems are expected to boost growth of
the market during the forecast period. Companies are developing and launching
trial solutions to gauge performance and explore options. On 8 April 2022 for instance, WarnerMedia announced teaming up
with Magna, which is a global media intelligence company and part of IPG
Mediabrands, to evaluate alternative audience measurement tools offered by
three major contenders in the space.
Its first trials offering, which is a
performance comparison of iSpot.tv, Comscore, and VideoAmp, are part of
WarnerMedia’s ‘test and learn’ strategy that will enable implementing of
alternative audience measurement across select advertisers and verticals.
Results of the trial are expected to be shared with the advertisers ahead of
the 2022 upfront season.
Emergen Research has segmented the
global video audience measurement market on the basis of video device, tracking
metrics, end-use, and region:
Video Device Outlook (Revenue, USD
Billion; 2019–2030)
TV & Smart TV Sets
Laptops
Desktops
Tablets
Connected Devices
Smartphones
Others
Tracking Metrics (Revenue, USD
Billion; 2019–2030)
Play Rate
Click-Through Rate
Watch Time
View Count
Feedback
Others
End-Use Outlook (Revenue, USD Billion;
2019–2030)
Media Owners
Media Agencies & Brands
Media Industry
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Global Video Audience Measurement
Market Geographical Landscape -
Synopsis:
The report closely studies the growth
trajectory of the global Video Audience Measurement market. It brings to light
the global dominance of the leading regional segments, including North America, Asia Pacific, Europe, Latin
America, and the Middle East & Africa.
The study elaborates on the crucial
information pertaining to the regional market share. It simultaneously focuses
on the significant details about the growth patterns of each regional market.
Moreover, the report encases an exhaustive
geographical study of the market, emphasizing the business growth prospects and
market barriers for each of the key market regions.
Key Questions Answered by the Report:
Which region is
expected to dominate the market in the coming years?
What are the recent
technological and product advancements occurring in the market?
What are the key
strategies adopted by the prominent players in the Video Audience Measurement
market?
What are the key
product types and applications of the Video Audience Measurement industry?
What is the outcome
of SWOT analysis and Porter’s Five Forces analysis?
How is the
competitive landscape of the Video Audience Measurement market?
Who are the key
players in the industry?
What is the growth
rate of the industry over the coming years?
What will be the valuation
of the Video Audience Measurement Market by 2030?
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