Mobile Marketing Market Technology, Demand, Future Growth, Applications, Types, Analysis, Insights and Forecasts 2028
The global mobile marketing market size reached USD 66.07 Billion in 2020 and is expected to register a CAGR of 23.6% during the forecast period. Increasing demand for immediate engagement solutions is a key factor expected to drive global mobile marketing market revenue growth during the forecast period.
Rising demand for evaluating effectiveness of
marketing campaign in real-time is expected to further propel global mobile
marketing market revenue growth going ahead. Increasing social media networking
sites and social media advertising are other factors expected to boost global
mobile marketing market revenue growth in the near future. However, concerns
regarding data privacy of user device is expected to hamper growth of the
global mobile marketing market over the forecast period.
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Competitive Outlook:
The global Mobile Marketing market is highly
consolidated due to the presence of a large number of companies across this
industry. These companies are known to make hefty investments in research and
development projects. Also, they control a considerable portion of the overall
market share, thus limiting the entry of new players into the sector. The global Mobile Marketing market report
studies the prudent tactics undertaken by the leading market players, such as
partnerships and collaborations, mergers & acquisitions, new product
launches, and joint ventures.
Key players in
the market include Google LLC, Inmobi Technology Services Private Limited, International
Business Machines Corporation, Marketo, Inc., Amobee, Inc. (Singapore
Telecommunications Limited), Oracle Corporation, Salesforce.com, Inc.,
Chartboost Inc., Microsoft Corporation, and Twitter Inc.
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Emergen Research has segmented the
global mobile marketing market on the basis of component, organization size,
solution, end-use, and region:
Component Outlook (Revenue, USD
Billion; 2018–2028)
Services
Solutions
Organization Size Outlook (Revenue,
USD Billion; 2018–2028)
Large Enterprises
SMEs
Solution Outlook (Revenue, USD
Billion; 2018–2028)
QR Codes
SMS
MMS
Mobile Web
Push Notifications
In-App Messages
Location Based Marketing
Others
End-use Outlook (Revenue, USD Billion;
2018–2028)
Media & Entertainment
Retail
Automotive
IT & Telecom
Healthcare
BFSI
Travel & Tourism
Others
On the basis of
regional analysis, the market is segmented into the following regions: North
America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The
market is expected to be dominated by North American nations closely followed
by European countries. Asia Pacific is expected to show a significant growth
owing to recent advancements and rising investments in the R&D sector.
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Key Findings from the Report:
Solution segment revenue is expected to expand at a
significantly steady CAGR during the forecast period. Increasing demand for
mobile marketing solutions such as QR codes, SMS, MMS, mobile web, push
notifications, in-app messages, location-based marketing, and others is
expected to boost revenue growth of this segment going ahead.
The large enterprise segment is expected to lead in
terms of revenue over the forecast period due to rising adoption mobile
marketing among large enterprises as a strategy to reach potential of a larger
audience while also increasing brand value.
Increasing number of mobile phone users using mobile
search engines frequently is expected to drive revenue growth of the mobile web
segment, which is expected to lead in terms of revenue contribution to the
global mobile marketing market during the forecast period.
Key Questions Answered by the Report:
Which region is expected to dominate the market in the
coming years?
What are the recent technological and product
advancements occurring in the market?
What are the key strategies adopted by the prominent
players in the Mobile Marketing market?
What are the key product types and applications of
the Mobile Marketing industry?
What is the outcome of SWOT analysis and Porter’s Five
Forces analysis?
What is the competitive landscape of the Mobile
Marketing market?
Who are the key players in the industry?
What is the growth rate of the industry over the
coming years?
What will be the valuation of the Mobile
Marketing Market by 2028?
Global Mobile Marketing Market Report – Table of
Contents:
Chapter 1 includes the global Mobile
Marketing market introduction, followed by the market scope, product offerings,
growth opportunities, market risks, driving forces, and others.
Chapter 2 broadly categorizes the
Mobile Marketing market on the basis of geography, and determines the sales,
revenue, and market shares of each region over the estimated period.
Chapter 3 elaborates on the
competitive outlook of the Mobile Marketing market, focusing on the major
manufacturers and vendor landscape.
Chapter 4 exhaustively studies the key
manufacturers of the Mobile Marketing industry, along with their anticipated
sales and revenue shares.
Chapters 5 includes market segmentation
based on product type, application range, and market players.
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